Mumbai: In a fast paced life, despite all the facilities in internet and mobile communication, staying in close touch with people you care for seems to be still difficult.
 
The limitations and superficial nature of scraps and pokes bothered them and they came up with Lifeinlines.com - a platform to capture little moment's thoughts and experiences from your life, creating a chronicle of your life, as life happens, a moment at a time. It becomes a simple and powerful way to stay in intimate touch with people you care for.

Your moments can be captured rather easily on Lifeinlines - sending an SMS/MMS, making a phone call to record your voice, sending a message or updating your status on Gtalk, sending in an email or writing in directly on the website.

Each post inclusive of words, images, voices and videos - can be stored privately, or shared with selected people across six layers of privacy.

Just four months after his convocation from IIM Calcutta, where he opted out of the placement process, Ankur has put together a team with Maninder, Nir and Nilesh all of them senior to him but willing to bet on the shared dream. The site has gone through multiple reviews and been commended by international forums for it's warmth and emotional touch and has a set of users that have formed an intimate relationship with the site.

Talking of going forward, Ankur says, "It's now time to spread the word and reach out to the global audience and we're looking at forging some relationships that might be helpful towards that."

Mr. Ajit Balakrishnan, the CEO of rediff.com and the chairman of the Board of Governors at IIM Calcutta has been kind enough to offer advise frequently, several doors to monetization will open up", he adds.

About surviving competition, Maninder, the new director says, "Functionality may not be so difficult to copy but the emotional connect is." And what's the biggest challenge for this duo of IITians? Maninder answers "The way social networks have cropped up, people have become rather skeptical of every new service that makes a promise. To be able to show that you really are different, to get this message across, is the difficult bit."

The team promises a host of innovative features to enhance offline interactions – including an integrated gifting platform, so your friends can cheer you up with a box of chocolates if your LiL account says you're feeling low. "There's a lot more on the cards, if only bandwidth and 3G would allow us. Expect frequent surprises by our ongoing moves!", Nir, the technical partner, quips.

Continuing in the same spirit, Ankur added, "It's an amazing feeling when people fall in love with something you've created. And my biggest achievement still remains getting my team together that's Maninder, Nir and Nilesh who've shared the LiL dream and shown faith in it!"

About the LiL Team:

Ankur Gattani – 99201 99811, ankur@lifeinlines.com
A fresh graduate from IIM Calcutta, 2006 graduate from IIT Bombay, Ankur was always inclined to be an entrepreneur. He conceptualized Lifeinlines.com during his time at IIMC, founded Onelife Knowledge services as the holding company for Lifeinlines and then opted out of hte campus placements to work on it full time

Maninder Gulati – 99208 35269 – maninder@lifeinlines.com
A 2003 Graduate from IIT Bombay, quit his 5 year old job with ITC that involved monthy travel to Paris, for their luxury product range under Essenza Di Wills - to join lifeinlines.com. On his quitting a cushy job of five years at ITC, Maninder says, "I see this as an opportunity to touch millions of lives across the world, which drives me much more than selling fragrances and tobacco."

Nirjhareswar Bannerjee – 9830701260 – nir@lifeinlines.com
The technical partner, who's ran his own technology outfit out of Calcutta for a few years now and has turned down offers from IBM and Redhat to be on his own. He sees LiL as an exciting plunge, to work on something of global standards! I love playing with new technologies with and challenging benchmarks. With a global concept like this, there definitely are high standards to be met and higher ones set".