New Delhi: Delhi headquartered India's leading PR, Media and Marketing Communications agency, Approach Communications, which is already working for SME, Healthcare and pharma, FMCG, Films and Entertainment, real estate, art and other sectors, is foraying into education business through its new venture " Approach Academy".

Approach Academy will set up its own institutes in the country to offer practical training courses in PR, Media, Advertising, Digital and Internet Marketing, Events and Promotions, Brand Management, Healthcare Communications and Marketing Management, Medical Tourism, Rural Marketing and Communications, Marketing Communications, Publishing and Life skills related courses in Communications skills, English Language and Personality development apart from other job oriented professional training courses in sun rising industries like Retail, TV Productions and other Celebrity management.

The fast growing Indian PR Agency which is being headed by media professional Sonu Tyagi, is setting up its first company owned Institute in Delhi which will be ready in next two months. Approach Communications will be setting up these academies in other offices locations as well like Mumbai, Ghaziabad, Lucknow, Chandigarh, Dehradun as well where the company is already having the operations.

Approach Academy will also train its own employees in media relations, PR, Image Management and other disciplines. More information can be accessed on www.approachacademy.com and www.approachcom.com "Approach Academy" is a first of its kind initiative to train the practicalities of growing PR, Media and marketing communications professions.

The PR Agency is also discussing with some world's leading PR and Media institutes for a possible tie up. Approach Communications will also bring the renowned authorities in PR, Media Relations, Brand Management, Internet and Digital Marketing from all over the World time to time. The academy will also train industry professionals to hone their skills through short term training courses.

The faculty of the Approach Academy will be a mix set of professional and academicians but the emphasis will be on the practical training and bright students will be recruited in the company itself. Despite so many media and mass communications institutes in the country, it is felt that they are not training the students for the real and practical PR exercise.

The advisory board of the academy will comprise the top PR, Media and marketing professionals. Commenting on this initiative, Sonu Tyagi, Director of Approach Communications and Approach Academy said "Educational Business in India is growing at a fast pace and this is the right time to enter the growing industry as well as setting a new standard of practical PR and Communications training in the fast growing PR Industry. We interact with the mass communications students on the regular basis and most of the students even are not aware what a PR Agency does and how.

This is the level of training and education going on in the industry right now whereas the PR and media industry have to waste its resources and time again on these students. Approach Communications has already worked for few educational brands in the past. The company is also offering specialized PR and Marketing expertise to the education industry. Apart from this educational PR Initiative, Delhi based PR Agency is also coming with a Directory and Career guide for Western Uttar Pradesh students which will be on stand in March next year.

It is also launching three web portals like www.goruralindia.com, www.gomedicalindia.com and one related to spiritual segment which will be online soon. Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients.

The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children's Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others Contact for More Info: Sonu Tyagi at Approach Communications 9212446210 /43552970 Email: approachpr@gmail.com Visit us at www.approachcom.com www.approachacademy.com