New Delhi: The Badshah of Bollywood, Shahrukh Khan, has signed a three-year deal with the Indian Institute of Planning & Management (IIPM) to host its annual business and marketing quiz.

To be held in association with Planman Media's magazine, IIPM's B-School Quiz - 4Ps Business & Marketing, promises to become India's premiere B-School quiz event with the presence of King Khan.

"Come to IIPM, I'll see you there", that's what SRK had to say to all B-School students after signing the deal.

"I am coming to IIPM and it will be nice to be there!" It will be nice indeed for the entire B-School student fraternity of India", he added

Dean of IIPM, Prof. Arindam Chaudhuri, said, "IIPM is all about bringing World-Class in terms of education as well as campus life experience for the students. The IIPM B-School festival, Amaze, is in any case the largest B-School festival in India with huge participation from International B-Schools as well. This B-School Quiz also promises to be a big international event."

Upon being asked on the idea of bringing King Khan to host the event, he said, "Everything we do at IIPM is grand, distinct, pioneering and above all else global. Who else in India can make an event big just by his global popularity than SRK? And to top it all he is perceived as the intelligent face of Bollywood because of his economics education background, his suave marketing skills and sharp intelligence. He obviously was the natural choice. IIPM is honoured and proud that he accepted our request!"

The show will be held at the IIPM campus in Satbari, Delhi.